Google Adsense: The Pros and Cons plus Click Fraud
AdSense is generally a great tool for webmasters. Whereas, they would use to worry about how to raise enough money to keep their sites profitable, or at least keep them on-line those worries are gone.
AdSense is a very good means of generating constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it’s become sort of a business in itself.
But as stated, above, there are some negative aspects to advertising with AdSense and here’s a small list of such cons.
Google can close your account for “click fraud”. There’s one really nasty side to that. It doesn’t have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.
You should always write original content, and when writing original content, the best thing a website owner can do is research a topic thoroughly and then return to writing with lots of information they can out in their own words, and show their own opinion on.
You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates online or you can learn to design them.
The “click fraud”
Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone who holds an AdSense banner on their page) every time a person clicks on the said banner. So click fraud is the attempt to have people clicking the ads just so that they can earn a greater income.
Some webmasters hire a lot of people in a poor country to click the links on your site. This means these people will actually sit all day and just click links so you can earn a fortune. They come from very poor countries like India, and they’re prepared to do so for just $0.50 an hour.
Of course, there’s a problem with this mechanism. Once Google receives a large number of clicks from a single address, the address and the site that had the AdSense banner will be banned, and the illicit behavior might even get the fraudster sued.
Google has a very strict policy regarding click fraud, and it has sued those employing such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there’s certainly room for a lot of improvement.
But to get the best out of adsense is to optimize your site for good search engine rankings. Build as many optimized pages as you can, then traffic and click will come once the pages start to rank high.