Information on Pros and Cons plus Click Fraud with Google Adsense
Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider.
AdSense can also very well integrated with your website, it’s easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.
But as stated, above, there are some negative aspects to advertising with AdSense and here’s a small list of such cons.
You have to constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about. If you can get your site up search engine rankings, then you will only make pennies.
You should always write original content, and when writing original content, the best thing a website owner can do is research a topic thoroughly and then return to writing with lots of information they can out in their own words, and show their own opinion on.
And try to make sure you have good looking templates so you site looks professional. This will make visitors want to come back to your site in the future.
On click fraud
There are people setting up sites for the sole purpose of fraudulently generating revenue through Google’s AdSense program. These users achieve an incredible number of clicks through many methods, some complex and sophisticated and some rudimentary and simple.
Some webmasters hire a lot of people in a poor country to click the links on your site. This means these people will actually sit all day and just click links so you can earn a fortune. They come from very poor countries like India, and they’re prepared to do so for just $0.50 an hour.
The people or webmasters who use other forms of getting clicks on their sites eventually get caught and their accounts banned on Google for “click fraud”. And don’t think this happens only in isolated instances. There is a great deal of illegal activity going on.
In fact there’s so much that if search engine companies don’t increase their security with such programs as AdSense, such criminal behavior could become more become even more damaging.
Despite Google still holding click fraud on a leash, the phenomenon is certainly raising concerns for the advertisers on AdWords, but despite this advertising with Google’s AdSense still remains more profitable for the advertiser, as opposed to traditional untargeted advertising schemes.